FITITIN Blog — keto doesn't work

Caffeine: Implications as an Ergogenic Aid in Sports Performance

Posted by Joshua Horn on

Caffeine is one of the most commonly used (and abused) substances on the market, especially in the world of fitness. So what is it? Caffeine is a methylxanthine, a substance found naturally in things such as cocoa and teas. Methylxanthines block adenosine and inhibit phosphodiesterase within the body. Adenosine blocks stimulation in the body, in essence, it is the "dam" or the "brakes" of the central nervous system while Phosphodiesterase is an enzyme that breaks down the messenger protein cAMP within the cell. What cAMP does is it helps to transfer signals within the cells and when not broken down,...

Read more →


Fasted Cardio For Faster Weight Loss? Think again.

Posted by Joshua Horn on

So you want to lose fat, I mean - who doesn’t?  No problem, losing fat is easy, right? Not so much.  Chances are that you’ve probably seen countless ads for how to lose weight fast, products that claim to drop weight rapidly, or even change your body entirely in a short period of time. Obviously, it’s not that simple - otherwise, you wouldn’t be reading this.  Fads, a term used to describe enthusiasm around unsubstantiated methods or products, are, unfortunately, a normality in the world of fitness. Self-proclaimed fitness experts, gurus, and influencers alike spend their days preaching their “secrets”...

Read more →